Sorare becomes exclusive global partner to Pro League in significant expansion of partnership
Brussels & Paris, 16th August, 2022 - Sorare, the player-owned fantasy sports game, today announces a significant expansion of its partnership with the Pro League, that regroups the 26 professional football clubs in Belgium.
- Long-term deal will make Sorare an exclusive NFT fantasy sports partner of the celebrated, iconic football league
- Stars from Pro League will continue to feature as digital cards in Sorare, while the pair will collaborate on new, innovative experiences for fans
- Exclusive partnership is latest in series of major milestones for Sorare following tie-ups with Major League Baseball, Serie A and Kylian Mbappé
Today’s long-term deal will see Sorare become a global, exclusive partner of the Pro League, with the pair collaborating on multimedia fan content and releasing new unique experiences for fans of the Pro League and Sorare’s managers. Fans, collectors and players from across the globe will now be able to collect, play and win with digital cards from the Pro League, home to iconic clubs, talents and star players who will be available as digital cards on the Sorare game from the 2022-23 season.
The first-of-its-kind partnership will also provide enhanced opportunities for the Pro League - a league that is known worldwide for its great talent pool - to engage new fans across the globe through Sorare, which has users in 185 countries, and benefit from novel revenue streams granted through new licensing categories.
Sorare combines a free-to-play fantasy game with digital collectibles - underpinned by non-fungible technology to create digital scarcity for each card - to bring fans closer to the game they love. Sports collectibles have long helped fans celebrate their love of football and with Sorare they can now experience a new world of online fandom where they can own and manage cards of their favorite players and hone their passion for the game.
The exclusive partnership is the latest in a series of major milestones for Sorare as it experiences phenomenal global growth and demand for its unique sports entertainment offering, which now has over 2 million users worldwide and 280+ partnering sports organisations - including LaLiga, the Bundesliga and Lega Serie A - as well as partnerships with world-class athletes such as Kylian Mbappé and Serena Willams.
Michael Meltzer, Head of Business Development of Sorare, said:
“The Pro League is one of the world’s most iconic leagues; with unparalleled history, great talents and one of the largest and most passionate fanbases in the sport. We’re beyond excited to expand our partnership with such a league that is just as committed to innovating to bring authentic experiences to their fans as we are. Thanks to this exclusive deal, fans from across the globe will be able to use Sorare to get even closer to the Pro League clubs that they love, from Club Brugges to Anderlecht to Standard de Liège.”
Lorin Parys, CEO, of the Pro League, said:
“At the Pro League, we’re always striving to pioneer new technologies for our supporters, with the aim of enhancing their fan experience and making them feel as connected as possible to the club and our global community. Actually, we were one of the first leagues to join the innovative game Sorare.
“Sorare’s fantasy game represents the future of online football fandom, and we’re thrilled to extend our partnership with Sorare and go further in bringing exciting new initiatives to our fans. Football isn't just a game. It's entertainment. And Sorare was one of the first to truly recognize that. We are glad to call Sorare a solid long-term partner.”
Sorare was created by sports fans for sports fans. Sorare is transforming online sports fandom and giving its community a new way to connect to the clubs and players that they love. Based in Paris and New York, Sorare is funded by a world-class team including Benchmark, Accel, Softbank, and footballers Gerard Piqué, Antoine Griezmann and Rio Ferdinand. See all licensed clubs on Sorare here.
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