Pro League and social partner Younited Belgium are presenting the ‘Younited Pro League’ project during the 14th European for Football Development Network (EFDN) conference on November 9.
Younited Belgium
Younited Pro League is a national campaign organized with the social partner of the Pro League: Younited Belgium. The players of Younited Belgium are experts in daily survival. They fight against vulnerability in different areas such as housing, mental health, well-being, poverty or addiction. The organisation uses football to reintegrate them into society and the local community.
Younited Pro League
During the Christmas period, the national league was baptized Younited Pro League. With this action, the Pro League puts a spotlight on its social partner Younited Belgium. All general content during the matchday was redesigned to promote Younited Belgium and create one big football family. The name and logo on shirts of professional players was changed, clubs posted articles, video’s and stories about Younited players and changed their social media accounts to a local Younited team. Next to that, the yearly Christmas auction of players’ shirts was completely designed for Younited. Theproceeds were donated to social partner Younited Belgium.
More Than Football Award 2020
The Pro League is honoured that its national partnership with Younited Belgium, which unifies clubs and League objectives, has been nominated for EFDN's #MoreThanFootball award. The other nominees are: Club Brugge, Borussia Dortmund, Legia Warsaw and Malmö FF. The 5 contenders will present their social projects and initiatives in detail on Monday, November 9th. After all presentations, the attending EFDN members will choose the winning organisation for their community work at European top level.
#MoreThanFootball
